We art directed and designed The Fretboard Journal, a quarterly magazine for fretted-instrument enthusiasts, from 2005 to 2010. The magazine is a keepsake-quality archival publication, printed in full color on FSC-certified paper with a Smythe-sewn binding.
We began working with The Fretboard Journal in 2005, as the editors were preparing for their first issue. McGuire Barber Design designed the magazine and identity system from the ground up, establishing a distinct look for the publication's launch. For the following five years, we managed photo shoots and production schedules, designed and typeset each issue, edited and color-corrected photos, and inspected press proofs for color and consistency. Working with the editorial team in Seattle and Palo Alto, California, we produced twenty issues, one every three months, delivering the magazine to distributors on time despite sixty-day printing turnarounds, slow boats from Hong Kong, and the inherent chaos of a growing magazine's production schedule.
During an economic climate plainly unsuited to the growth of an expensive, special-interest, subscriber-supported magazine, The Fretboard Journal was a success, drawing accolades from critics and readers alike for its indepth stories, clean and consistent design, and beautiful photography.
In addition to the magazine, we designed and produced collateral and promotional materials, including media kits, exhibit graphics, direct-mail pieces, badges, picks, and several reprints and custom publications.